Javascript required
Skip to content Skip to sidebar Skip to footer
Home / Come to the Greenbrier Where Fine Living Is an Art 1953 Advertisement

Come to the Greenbrier Where Fine Living Is an Art 1953 Advertisement

American cigarette make

Old Gold
Old gold logo.png
SitH - Old Gold cigarette box.jpg

An onetime American tin box of Former Gold cigarettes
Product type Cigarette
Owner R. J. Reynolds
Produced by R. J. Reynolds
Country United States
Introduced 1926; 96 years ago  (1926)
Markets United States[1] [ii] [iii]
Tagline "Not a cough in a carload", "Trust Old Gold for a TREAT instead of a Treatment", "The cigarette for independent people"
Carcinogenicity: IARC group 1

Old Gilt is an American brand of cigarette endemic and manufactured by the R. J. Reynolds Tobacco Company.

History [edit]

Old Gold was introduced in 1926 past the Lorillard Tobacco Visitor and, upon release, would become i of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Onetime Gilded make on radio by advertisement in music programming targeting young people.

In 1941, Lorillard moved the Old Golden account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, One-time Gold was known for its dancing cigarette packages (women wearing white boots and Erstwhile Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled Goggle box for One-time Golden.

In 1953, Lorillard began advert male monarch-size Quondam Gilded next with the standard brand. in 1957, it added a filtered variety as well.

In 1957, Kent received the king of beasts's share of Lorillard's $20 million advertising budget; a yr before, the largest part of Lorillard $14.8 million budget had gone to One-time Gilt.

In 1958, it introduced Old Gilt Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than than 140 markets and on radio and Television set.

In 1966, Lorillard spent $36.4 million advertising its products, with Kent the virtually heavily advertised at $15.5 one thousand thousand. Nigh one-half of the Kent money went to network Telly. Runner-up media included magazines, spot Telly and spot radio. Lorillard'southward No. 2 cigarette brand in terms of spending was Newport, its primary menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 meg, with network TV the chief beneficiary. Adjacent in line was Erstwhile Gold, recording $4 1000000 in measured media, followed by Bound with $1.v meg.

In 1967, Lorillard increased overall ad spending to $41.five 1000000. At that time, Lorillard's agencies included Foote, Cone & Belding for True and Danville filter; Grayness Advert for Kent, Old Gold, Bound 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.

In 1970, Congress banned all tobacco advertising from Boob tube and radio. The following twelvemonth, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of gratuitous samples. As well, equally office of its venture in culling forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.[4]

Lorillad stopped advert Old Gilt around 1975.[five]

In the 2010s, the Old Gilt not-filter variant was discontinued. Lorillard was acquired by the R.J. Reynolds Tobacco Company in 2015. While difficult to find, Old Aureate is however[ equally of? ] manufactured and available in the Usa.[ citation needed ]

Ad [edit]

Lorillard made many poster and magazine advertisements to promote the Onetime Gold brand, from the 1930s to the 1970s, when Lorillard stopped ad the brand.[half-dozen] [7] [8]

Besides affiche and magazine adverts, Television set advertisements were as well made to promote the cigarettes, until the 1970s when TV advertising was banned. The slogan often used in the later ads was "The cigarette for independent people".[9] [ten] [xi] [12] [13] [14]

In the 1920s, American professional Baseball player Babe Ruth advertised Sometime Gilt cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a "blindfold exam". In the blindfold exam portion of the ad, he is quoted every bit proverb: "Old Gold'due south mildness and smoothness marked it 'right off the bat' equally the best", signed: "Infant Ruth".[15]

In the 1950s, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one's health. The ads included slogans like "We don't try to scare you with medical claims... Old Gold cures just one thing... The World'southward All-time Tobacco" and "Scare claims fool no one and then... Trust Old Gold for a TREAT instead of a TREATMENT" to claim that the reports were imitation, and that smoking wasn't bad for the health.[xvi] [17]

Controversy [edit]

Old Gold and lower tar and nicotine [edit]

In July 1942, a complaint was made by the Federal Trade Commission confronting Lorillard because they made a claim in Reader'south Digest that Old Gold cigarettes were lower in nicotine and throat-irritating tars and resins than other leading brands at the time. These wellness claims, however, were non substantiated and thus the FTC filed a complaint about misleading advertisement towards Lorillard.[18]

Popular civilization [edit]

Television [edit]

In the Mad Men episode "Smoke Gets in Your Eyes," Don Draper speaks with a waiter who says he favours Quondam Gold cigarettes. Draper himself is later seen smoking Old Gold Straights in Season 6.

Cigarette camp [edit]

Camp Old Gold was one of the American Army camps established about Le Havre, France in World War II. As explained in "Introduction: The Cigarette Camps" at the website, The Cigarette Camps: The U.Due south. Regular army Camps in the Le Havre Area:

The staging-area camps were named after various brands of American cigarettes; the assembly expanse camps were named later on American cities. The names of cigarettes and cities were called for two reasons: First, and primarily, for security. Referring to the camps without an indication of their geographical location went a long way to ensuring that the enemy would not know precisely where they were. Anybody eavesdropping or listening to radio traffic would think that cigarettes were being discussed or the campsite was stateside, especially regarding the city camps. Secondly, there was a subtle psychological reason, the premise being that troops heading into battle wouldn't mind staying at a identify where cigarettes must be plentiful and troops about to depart for combat would be somehow comforted in places with familiar names of cities dorsum home (Camp Atlanta, Army camp Baltimore, Army camp New York, and Camp Pittsburgh, amidst others). By state of war's end, however, all of the cigarette and metropolis camps were devoted to departees. Many processed liberated American POWs (Prisoners of War) and some even held German POWs for a while.[19] [20]

See also [edit]

  • Tobacco smoking

References [edit]

  1. ^ "BrandOld Gilt - Cigarettes Pedia". www.cigarettespedia.com.
  2. ^ "Old Gold". www.zigsam.at.
  3. ^ "Brands". www.cigarety.by.
  4. ^ "Lorillard Tobacco Co".
  5. ^ "Onetime Golden Cigarettes". cigreviews.com. 2013-08-01.
  6. ^ "Old Gold cigarette ads". www.vintageadsandstuff.com.
  7. ^ "Old Gilded Cigarettes Will Give Y'all The Crazy Eyes". 16 December 2010.
  8. ^ "One-time Gilt Cigarettes". Advertisement Gallery.
  9. ^ "Cigarette TV Ads - Quondam Gold 1948-1960's" – via Internet Archive.
  10. ^ MattTheSaiyan (22 March 2015). "Mid-1950s commercial for Old Gold Cigarettes" – via YouTube. [ dead YouTube link ]
  11. ^ Throwback (fifteen July 2009). "Former Gold Cigarettes Commercial (1952)". Archived from the original on 2021-12-21 – via YouTube.
  12. ^ James Baker (19 August 2016). "Commercial Former Aureate Cigarettes One-time Gold filters homo jingle 1970". Archived from the original on 2021-12-21 – via YouTube.
  13. ^ HarrysRetroArchive (7 Baronial 2010). "Retro "Old Gold" Cigarette Commercial (1968)". Archived from the original on 2021-12-21 – via YouTube.
  14. ^ James Baker (19 August 2016). "Commercial Old Gold Cigarettes w souvenir star coupons 1970". Archived from the original on 2021-12-21 – via YouTube.
  15. ^ "Old Gold cigarette advert - The Popular History Dig". world wide web.pophistorydig.com.
  16. ^ "Odd Ads of the Past: Quondam Gold Cigarettes , 1950s". 31 October 2014.
  17. ^ "Retro Halloween Ads: Old Gold Cigarettes, 1950". nineteen October 2012.
  18. ^ Zerbe, Richard O.; Kirkwood, John B. (26 March 2018). Enquiry in Police force and Economics. Emerald Group Publishing. ISBN9781780528984 – via Google Books.
  19. ^ "Cigarette Camps: Camp Lucky Strike". Retrieved 26 September 2012.
  20. ^ "Introduction: The Cigarette Camps". The Cigarette Camps: The U.Southward. Army Camps in the le Havre Surface area . Retrieved 26 September 2012.

harfordgretwee96.blogspot.com

Source: https://en.wikipedia.org/wiki/Old_Gold_(cigarette)